Web Marketers Beware! Change is in the air. As you all know, on the
net change is the golden rule. The all supreme law that spells success
of all shapes and sizes. If you are able to harness it, you can ride
high on the waves of change and grab your niche fortune.
Right now strong
undercurrents of change can be detected. Certain emerging trends are
leading in this face of change. These shake at the very foundations of net
marketing as it is. The dominant ones are analyzed here:
*
Due to problems with sp*am filters, most ezine publishers start
publishing online. Solo ads and ezine advertising experience a sharp
drop in response.
*
This re- triggers an interest in ‘word of mouth’ and viral
methods... with a dominant emphasis on viral ebooks and ‘tell your
friend’ options. Some savvy net-marketers are already grabbing at this
opportunity at being the first to install 'tell your friend' scripts in
auto-responders etc. Viral e-books become the knights in shining
armour looking for new
crusades.
*
Writing Articles still remains a powerful marketing concept to some
extent, however the sp*am filters do create a negative impact here as
well. Writers have to adapt their writings or loose out in the fight
for the survival of the fittest. But mass article linking is a very
hot topic.
*
The visitor exchanges and guaranteed visitor services still emit a
fatal attraction, but are forced to change.
*
The online audience looses interest becomes disenchanted/ immune to
psychological/ hypnotic hypes blasting around the net. A shift towards
believability, raw honesty and truthfulness gears in. spiritual
marketing comes of age.
*
With the shift towards spirituality, lone operators become more
powerful then professional looking multi –operative businesses. The
trend is to do business with a real person with known values.
*
Social Media sites such as twitter and social book marking are an
amazing way of bringing in tonnes of traffic, but converting this
traffic to sales and profits remains a big challenge.
*
Video marketing is hot on fire. Lazy web surfers prefer to use their
audio or visual abilities instead of spending time and effort reading
great sales pieces. Reading online is becoming tedious work.
*
Google is unveiling better and more powerful tools for online
marketing. However getting your foot in the door of google adwords or
pay per click on google is getting beyond the reach of the small
players or the under dog - its turning into a high tech / big numbers
/ keyword stealing spy game. Here's a question: Is google encouraging
a generation of online marketing campaign thiefs?
The
seeds of change have already been sowed, the new year brings in the
offshoots and accelerated growth. Momentum steps in. Are you geared
for change?
PS: an interesting tool to research web marketing trends is at
http://www.google.com/trends
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Rauf Articles at
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