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Thank
goodness your web host enables raw statistics, you will soon catch the
cheating thieves. What! 10,000 visitors and not one sale... Not one
measly sale. What’s incredible... no one even signed up to your
mailing list! That's not possible! Didn't you use that excellent sales
letter software.
Yes
your sales letter is just perfect and your headline is a hypnotic beauty...
you have gone to great lengths to provide top rated testimonials, the
sense of deadly urgency, the free gifts are all there... yes your sales
letter is perfect, yet no
sales!
Hold
on... Did you design your sales page to deliver the 'most wanted
response' dictated by your traffics psychological mind set?
What's
that?
Consider
where will you get your site traffic from:
-
From ezine/ email advertising –
This is usually very highly targeted traffic. The people coming to your
site already know what to expect and are looking forward to it. Here
your regular sales letter will work well.
-
From search engines – This traffic
is more complex. People are coming to your site looking for information
in response to certain search terms. Your 'killer sales letter' may not
be sufficient – you need to be able to satisfy their thirst for
information. Thus more informative and bigger sites work well instead of
'killer mini sites'.
-
From other sites linking to you-
This again is very highly targeted traffic. The important point here is
why is this site linking to you... is it because of your ebook or
newsletter listings, your article or classified ad etc.
Here
the response is usually dependant on the link through which the visitor
arrived – his mind is already made up as to the action to be taken on
your site – such as download your ebook, join your mailing list, read
your articles etc.
-
Guaranteed hits from Lotto or other gaming
sites – Here you have only a few seconds to capture your
visitors attention, the visitors are coming with a need to 'win some
fabulous prize' – Hence the regular sales letter does not usually
work, Nor will you get any commendable signups to your mailing list.
Thus you need to give them what they want: Some irresistible viral gift.
-
Guaranteed hits from traffic exchanges
– Here You have less than 30 seconds to capture interest. The regular
sales letter does not work very well unless if you are advertising other
free traffic/ advertising program .
Also
most surfers are surfing several exchanges at the same time and usually
do so in the night or early morning – they are just clicking away
robotically or like a zombie, with their minds befogged or numbed with
sleep and not more than a passing glance to your incredible headline.
Here
you need a 'six pack' to jolt/electrify them and make them look at your sales page with
their hearts racing wildly and a mad gush of adrenaline.
Thus
based on the psychological mindset of your traffic you need to determine
your Most Wanted Response: What will work
best: sales, signup to your mailing list or a free
viral give away. You are now ready to write your headlines and
sales letter.
Here's
a recap:
1.Determine
the psychological make up of your traffic.
2.Establish
your most wanted response
3.Write
up your sales pitch to deliver your most wanted response.
If
you follow the above technique your websites visitor to sales conversion
ratio is not only going to jump but will skyrocket like a fire cracker
and you will laugh your way to the bank.
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------------------------------------------------------
Copyright [C] 2002-2007 Shahnaz Rauf
Shahnaz
Rauf is The Editor of The Monster Twister– a Newsletter helping
ordinary web owners achieve extraordinary heights without losing their
shirts. visit her website at http://www.snzeport.com
----------------------------------------------------
This article may be distributed
freely, in ezines, e-books, as a free down load or as part of a free
bonus offer. No alterations or changes to the article are allowed,
and the resource box must remain with the article just as it appears.
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