How to make Your Web Page to Convert Visitors to SalesUse the Psychology of Website Visitors for online selling - How to Increase Website conversions
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3 Steps To Skyrocket Your Online Sales Like A Fire Cracker
Crash!
your half filled coffee cup shatters the silence splitting into
smithereens and splattering the
still hot coffee in all directions. You sit up straight ignoring
the spilled cup, ignoring the coffee stain soaking into your carpet,
with your heart racing and a slight tremor in your hand,
you quickly type in your passwords to log in to your web account.
Thank
goodness your web host enables raw statistics, you will soon catch the
cheating thieves. What! 10,000 visitors and not one sale... Not one
measly sale. Whats incredible... no one even signed up to your
mailing list! That's not possible! Didn't you use that excellent sales
letter software.
Yes
your sales letter is just perfect and your headline is a hypnotic beauty...
you have gone to great lengths to provide top rated testimonials, the
sense of deadly urgency, the free gifts are all there... yes your sales
letter is perfect, yet no
sales!
Hold
on... Did you design your sales page to deliver the 'most wanted
response' dictated by your traffics psychological mind set?
What's
that?
Consider
where will you get your site traffic from:
-
From ezine/ email advertising
This is usually very highly targeted traffic. The people coming to your
site already know what to expect and are looking forward to it. Here
your regular sales letter will work well.
-
From search engines This traffic
is highly targeted but more complex. People are coming to your site looking for information
in response to certain search terms. Your 'killer sales letter' may not
be sufficient you need to be able to satisfy their thirst for
information first. Thus more informative and bigger sites work well instead of
'killer mini sites'. - From other sites linking to you- This again is very highly targeted traffic. The important point here is why is this site linking to you... is it because of your ebook or newsletter listings, your article or classified ad etc. Has the host site already done a job of pre-selling your product, or is the traffic just a bunch of curious looky-loos...
Here
the response is usually dependant on the link through which the visitor
arrived his mind is already made up as to the action to be taken on
your site such as download your ebook, join your mailing list, read
your articles etc or just check it out of curiosity or boredom.
-
Guaranteed hits from Lotto or other gaming
sites Here you have only a few seconds to capture your
visitors attention, the visitors are coming with a need to 'win some
fabulous prize' Hence the regular sales letter does not usually
work, Nor will you get any commendable signups to your mailing list.
Thus you need to give them what they want: Some irresistible viral gift. - Guaranteed hits from traffic exchanges Here You have less than 30 seconds to capture interest. The regular sales letter does not work very well unless if you are advertising other free traffic/ advertising program . Also most surfers are surfing several exchanges at the same time and usually do so in the night or early morning they are just clicking away robotically or like a zombie, with their minds befogged or numbed with sleep and not more than a passing glance to your incredible headline.
Here
you need a 'six pack' to jolt/electrify them and make them look at your sales page with
their hearts racing wildly and a mad gush of adrenaline.
Thus
based on the psychological mindset of your traffic you need to determine
your Most Wanted Response: What will work
best: sales, signup to your mailing list or a free
viral give away. You are now ready to write your headlines and
sales letter.
So if you already have all the traffic you want and you are wondering how to make your website convert those visitors to Buyers, Here's a recap of the 3 Steps to skyrocket your sales:1.Determine the psychological make up of your traffic. Why is it arriving on your page. 2.Establish your most wanted response - this should be based on the mind set of your visitors - should you provide free information, free downloads, get them to sign to your mailing list, or put them through to your sales page.
3.Write
up your sales pitch to deliver your most wanted response. If you follow the above technique your websites visitor to sales conversion ratio is not only going to jump but will skyrocket like a fire cracker and you will laugh your way to the bank. Use the Psychology of website visitors to increase online sales - more articles:How to Increase website conversions - How to make your web page to convert visitors to sales - MoreArticles:8 Deadly Strategies To Blast Your Site In To Dangerous Profits. Discover How You Are Only A Few Words Away From Fame, Fortune Or Happiness
----------------------------------------------------- Copyright (C) Shahnaz Rauf Articles at http://www.snzeport.com ----------------------------------------------------
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