How To Select A High Quality Web Site Domain Name ?

A Good website domain name not only gets you  in at the top search results on the search engines, it also brings you a constant stream of high quality targeted traffic.

Selecting a good website domain name is very important. This factor itself can bring you out at the top in search engine searches, hence enabling you highly targeted free traffic. Imagine what high quality paying traffic can do for your business.

 10 commandments of selecting a high quality domain name are:

1. Though the rich or famous could even select their own personal names as domain names... do this only if you are a very well known highly respected professional in your field, where you are known by your name or you have a brand identity, or else restrict this to personal websites only.

2.  For business websites, depending on what your business model is, you need a constant stream of high quality paying traffic. What better way then grabbing it right off the search engines - Free, highly targeted and paying traffic. You do this by selecting the right search terms as your domain name. If you can find such search terms as your domain name, your website has a very good chance of appearing on the first page of the search results that is if it is properly optimized for the search engines. Hence the traffic.

3. So as a first step, brain storm for keywords related to your business model - this depends basically on what your product or services are. Here you need to get as descriptive as possible. This is simple - you just need a pen and paper to get started on your basic keyword list. For instance if you are selling shoes, what type of shoes are these... regular shoes, wide shoes, customized shoes , kids shoes, baby shoes etc. Do you get my point. YOu need this basic list to get started. Some pointers that can help you brain storm for this basic keyword list are:

  • What your product / business is?

  • What the main feature of your product is?

  • What the functionality of your business/ product is (What do you use it for)

  • Who Your target audience is?

4. Head over to www.overture.com  and use their keyword selector tool, here you will enter a basic keyword and this tool will return a list of related searches, to give you an idea about what people are searching for. This tool also returns the frequency of use of the search term. But don't get excited just yet because...

  •  Not all traffic is paying traffic - some search terms have lots of traffic coming in from Asia or Africa ... these are mostly the free browsers or the 'window shoppers' and won't do much good to your business unless they are your target audience; or you may try and squeeze a few dollars from them if you have an information rich website and can monetize it through  Google Adsense.

  • The search term may already be 'done to death' on the internet and may not be available in any variation as a domain name.

5. Most of the traffic with buying power comes from North America or UK. Hence you have to make sure that the search terms you want to use as a domain name have a healthy portion of this high quality traffic. To ensure this, head over to www.digitalpoint.com/tools/suggestion/  . This search tool returns overtures results with the no. of searches by  country. So use this to find the search terms with high quality traffic. You can print out this list of search terms as the next step is checking for availability.

6. Once you have selected the search terms you want to use as a domain name, it is now time to discover whether they are available or not. Head over to iPowerWebHosting , click on their 'Buy Now' link this takes you to their domain selector tool which is free to use since you are using it before you make any purchase. Enter your selected domain name into this tool with the right extension, and check if it is available. If it was a really popular search term, it has most likely already been grabbed up. No worries though, you still have your list you printed out in step 3 above to work through. Also you need to get creative at this stage.

  • You can try checking with a different domain name extension such as (.com, .net , .info)

  • You can try checking it with hyphens in between ... my-domain-name.com , this works well on the search engines too.

  • Or you could try working in some chat shortcuts or numbers for instance gr8-shoes.com etc

  • Or you could combine your main keyword with some associated keyword. For instance wideshoes.com or beautifulskin.com
     

7. Once you hit the jackpot and find the perfect domain name for your website, don't waste a moment, register it right away. Or it could be gobbled up by the hungry vultures out there within minutes. iPowerWebHosting is a trusted name in the business of web hosting. What's more... they enable to host 6 domains in 1 webhosting account through their cpanel user friendly technology. Now here is another good quality traffic generation idea for you. If you are not able to register a very high traffic website name, no problem... select several of the high quality - low traffic volume search terms and register them all as domain names pointing to your main website or even set them up for different aspects of your main business all within the same webhosting account. What could be smarter than that!

8. If  due to some reason you are totally bent on getting a particular high volume search term as your domain name, you can head over to whois.com to find the details of the domain ownership and possibly contact the current owner to purchase the domain name for your own website. Though be ready for some big bucks changing hands.

9. Once you have your high quality web site name, your web hosting account, you are now ready to get started with setting up your website. Remember to optimize each of your pages for specific search terms. Though this is beyond the scope of this article..

 10. Read More informative articles http://www.snzeport.com/articles.htm

 

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