Yes,
you are your own product. You need to sell yourself to develop trust and
credibility – the basic elements for any sales process. To do so you
need to develop your own mailing list. This is not just a list of email
addresses, this is a highly responsive list of followers who trust and
respect you to the core.
Once
you have got such a killer list, you may proceed to
-
Recommend
other People's tried and tested quality products and earn through
affiliate commissions.
-
You
can sell advertising space in your newsletter.
-
Or
you may even convert your list into a paid membership site or a
monthly subscription based list.
-
And
ultimately Develop
your own product line.
Of
course there are people earning incredible fortunes just by selling other
peoples products, but such top affiliates are really few and far between,
countable on your fingers – they also usually have huge lists with a
trusted set of followers.
But
to reach the ultimate bliss in marketing you need to develop your own
product line. Here the big question is
How do you come up with your own
killer product line? here is the basic procedure:
1.
Define What you really want to do
Here
your own interest or what you really want to do is important. You
may not be able to attain any great heights without that spark of passion
driving you along. Also you do not want to get stuck in another dead end
project where even getting started becomes a big challenge. So the all
defining question is What
do you enjoy doing? Or rather,
What
can you do effortlessly without taxing yourself too much – work on your
strengths and weaknesses, which skills can you polish up to use
successfully.
Once
you have sorted out your own inner turmoil and discovered what you really
want to do, you have got your niche category or boundaries of operation.
Next you need to proceed with
the equally important second step:
2.
What
do the people want?
Or rather what do your potential customers want. To be
able to sell successfully you have to find a problem/ need within your
niche and provide the perfect solution. So here comes the part of doing
the market research. No don’t be turned off, online market research may
not be as complicated as the offline version.
How
To develop your own killer product for selling online:
-One
conventional technique is to organize a questionnaire/ quiz / survey and promote
it.
-Another
way is to lurk in forums related to your area of interest and find out
what people are talking about. What problems they have and work out a
solution.
-
Yet
another powerful way is to capitalize on the concept of keywords. Discover
what words or phrases are most frequently searched on the various search
engines, what information are people desperately looking for. Here are
some tools to help you out:
Once
you have short listed your search terms, use these terms on the search
engines yourself, visit all the sites
that come up and find out what is the missing element that you can capitalize on.
-
OK you have hit the raw nerve. Now do some brain storming/ mind
mapping to work out what kind of information/ software/ website is needed.
You may get incredible professional assistance to develop your product
from www.elance.com
Now
here are some insider tips for you to get your creative juices flowing:
-All
the newbies on the net are desperately searching for some realistic sure
fire way to start earning a decent income easily and immediately
-
All
the oldbies with websites or products are searching for new ways to advertise/
market effectively and cheaply.
-Also
another killer idea/product is desperately needed to overcome the hegemony
and over exposure of email marketing. As frankly
the average person is not usually cut out to handle developing huge
responsive mailing lists. And now the ugly sp*m filters overtones ringing in the
back ground are heralding the impending failure of email marketing.
A
brain wave anyone?
More Articles Psychology and Persuasion in Sales:
Recommended
Persuasive Selling Resources:
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Copyright [C] 2003-2007 Shahnaz Rauf, www.snzeport.com
Shahnaz
Rauf is a freelancer visit her website at http://www.snzeport.com
----------------------------------------------------
All Material here is copyrighted. Reproduction is
forbidden.