Though there may be more than a thousand ways to generate traffic to your website, keywords are extremely  critical to blasting your website into the limelight. Stats prove that almost 90% of targeted ready to buy traffic comes through search engines.  So here are a few more killer tips that will have a dramatic impact on your e-business:

1. Optimize each of your pages for a different keyword.

2. Prepare your page for submission to the popular search engines such as Alta Vista, InfoSeek, excite etc. as follows:

Go to the respective search engine and make a search for your targeted keyword selected through the procedure described in my article 'About Keywords..'

For each of the top ten sites that come up do the following:

• Click 'View' on your browser.

• Select 'Source'.

• Save in Word Pad or your word processor.

• Check the keywords in the 'Meta Tags' at the page top.

• Use the 'Ctrl plus F' function of your keyboard / browser and do a find for the keyword. In fact it will help if you can  print out the source document saved in your word processor. Then highlight on your print out with a red pen each time a keyword or a variation / mis-spelling of it appears.

• Note the keyword density ( how many times each of the keywords is repeated).

• Note the approximate location of the keywords on the page.

• Repeat the above for the top ten sites, compare and zero out on the common factors.

• Replicate the density, locations and variations on your page.

3.A word of Caution - Double check that your keyword is relevant to your content. Also make your site content rich.