How To Profit From A Failed Product ?
Online
Marketing Tactics - Remember Failure is NOT an
Option
It
is very loftily claimed among elite sales circles that a good sales man will
sell ‘Snow to the Eskimo’. Most failed small biz dot com owners have either
quitted even before having realized the full potential of their business or
simply do not have a good enough product.
In short,
if you have got an excellent selling site, a sensational sales letter and have
tried all the revolutionary and not so revolutionary marketing tactics, and
still you have not made any sales/ profits within four to six months, then you
have a serious problem with your product.
After
all the time, effort and money invested into it, you will be fazed. Just don’t
drop into the throes of frustration. There is still a glimmer of hope for you.
Here is the good news:
1. You can
develop a more relevant product and offer the failed one as a free bonus. This
will increase the perceived value of your new product and make it more
attractive to the buyer.
2. You can
distribute it freely in lieu of getting people signed up for your newsletter.
Though most people will not be interested in paying for your product, you will
be surprised at the numbers interested in a free gift.
Also
your newsletter can prove to be the single most powerful tool for income
generation.
3. You can
reduce the price as a special offer. Reduce your price by at least 50% as a
limited time offer and you will get some sales.
4. You can
reduce the price and give it away with resell rights. A whole lot of web surfers
are looking for products to sell and will buy the resell rights.
5. You can
distribute it freely with re-brand options and use it for viral marketing to
generate good traffic for your new product. Viral marketing is the trend these
days. Any good e-book software can be used to include the brander option.
6.
You can auction off the whole thing ‘rock, stock and barrel’, to the highest
bidder. Because bidding is competitive, You just might be able to get a good
price.
If
you are in cyberspace for a ‘free ride’ then buzz off. There is nothing like
a ‘free ride’. The corporate world of the small biz dot com is just as
competitive as any offline business and even more so.
You
have to put in a whole lot of time, effort and hard and smart work. You have to
try various tactics and change your strategy quite often. You will ultimately
find that one ideal solution which works for you. Do not quit. Keep at it and you
will soon see results.
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Copyright [C] Shahnaz Rauf. Author
Articles At http://www.snzeport.com.
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