The Refund Return DilemmaNo Refunds No Returns Vs 100% Refund Guarantee
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"Are you A Victim Of Chronic Freebie-ism Syndrome?"Hey... Is that you reaching for your receipt to claim a refund...Stop!The Refund Return DilemmaIn my home town there is a store called the Future Shop. It sells all kinds of digital gadgets and usually gives a 100% refund guarantee within 15-30 days. Some unscrupulous elements take undue advantage of this marketing technique.Say if one of them has a wedding function and needs a video camera to make a movie - well they just go and buy the most expensive video camera, use it to their hearts content and then return it totally unboxed, sometimes even with minor damage. They claim a full refund within the time frame... And then the store is left with no option but to clear out such items at one fourth it's price in special sales. Similarly there are other grisly tales of buying videos over the holiday season to watch rented movies and then returning them. Or take some well known clothes chains... Here young girls buy expensive lingerie to wear out on dates and then return it just two days later – in a gross damaged or even unhygienic condition. Even the famous Purdy's Chocolate chain that usually experiences a surge in sales during the holiday cheer, later has to take back even unopened boxes. These they are forced to throw away totally to meet their health and safety standards. Such stories can go on and on and on. Online this problem is even more acute. With digital products no one can truly verify that the buyer has deleted the product from his hard drive and is not using it anymore. Aside from the totally criminal cases where
There are situations where the product is downloaded and then the credit card is charged back just before expiry of it’s 90 day period with some flimsy excuse; even though there may be a totally 'no questions asked long term guarantee' with a simple refund procedure on the receipt. Maybe they don’t realize or maybe they do and gloat over this fact, that a credit card charge back usually means the billing company deducts an additional penalty for the charge back from the merchant, giving him/her a loss. Yes... to be sure such cases only account for 3% of the total sales and the merchant is almost always in net profits (otherwise the long term refund guarantee would have long gone to the dogs). But hey... Is that you reaching for your receipt to claim a refund...Stop right now.Think... The author/inventor has spent deliriously long hours, blood , sweat and creativity working/ perfecting the product. should you really outsmart him/her of a legitimate well earned commission.... Surely you would not like this to happen to you. Yes you are not one of those:
Imagine if you watched a block buster movie after hearing a lot about it and watching the ads on TV, yet due to some reason you simply don’t feel thrilled enough by it, could you claim a refund... or would you?So don’t tarnish your image. Step out of the crowd of that 3% of middling under brush. Those who are victims of the psychological bug of ‘chronic freebie-ism’. Such people are very sick indeed. They need help. They are in fact crying out loud for it through their actions. What they need is a head shrink... Or is it sheer exuberant innocent naivete? Online Advertising and Marketing Strategies - More Articles:
Motivation to Action - More Articles:
----------------------------------------------------- Copyright (C) Shahnaz Rauf Articles at http://www.snzeport.com ----------------------------------------------------
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