What are Benefits?Using Power Words and Psychological Triggers in Copywriting |
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How To Derive Benefits?What are Benefits?
Hold on! What are benefits? 'Benefits' is one term that is most commonly used but least understood. If it was, 95% of online businesses would not be failing. Here the concept is simply that most sales are generated under the influence of some emotion. You have to get to the core of that emotion and highlight it. For instance if you are selling cars, you have different cars with different engine sizes, capacities, speeds, different makes and brands etc. Why would anyone buy a car? basically for transport, then comes quality, comfort, needs - say long distance travel, rough terrains etc, then of course as a status symbol, for the prestige of driving a brand name, or simply to feel cool/ good or create envy. Hence the decision to buy a car would not be due to needs alone, and the type of car that is bought is controlled by much more than finances. Now comes the all important question: How to derive the benefits for your products and dramatically improve your sales copy? As a work example, let's consider the features I offer for my newsletter The Monster Twister:
Let's consider the first feature: Free AdvertisingWhy would any of my site visitors want free advertising? -To get traffic to their sites and sell their products. Why do they want to sell their products? -To earn money. Generate more income. Why do they want to earn more income? To attain financial freedom and have the lifestyle they want. So let me re-write this benefit and my sales copy using power words and psychological triggers:Discover The Power Of Ultimate Freedom. Join The Monster Twister -if you want to explode your traffic and multiply profits. -if you... Thus by asking a series of 'Why...' questions for each of your features , you can get all the benefits you want. Then it's just a matter of re-writing using power words and psychological triggers. More Articles to Help you design and advertise your website:
--------------------------------------------------------------------------------- Copyright [C] Shahnaz Rauf. Author Articles http://www.snzeport.com. ----------------------------------------------------------------------------------
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