Your
Killer Ad - Some Killer Facts -Preparation for Online Advertising
No.
This is not another article about attention grabbing, interest
generating ads.
Just
the other day I was on the verge of sending out my weekly Newsletter,
when some intuition kicked in and made me click again on a featured
profile. Whoops! the website was offline and I was left with absolutely
no way of contacting that client, because the email address was centered
to the domain name. Well I stopped that feature just in time to wait for
the client to get back to me.
But
have we not all come across non working ads even in major ezines with
hefty ad rates? I come across such fatal mistakes in the world of online
advertising almost every other day. So I figured that this is a very
critical issue. Even some of the seasoned marketers are making these
mistakes.
So here are a few do’s and don’ts of How
to Write an Ad and Manage Advertising Campaigns:
-
Remember
to make your links clickable by adding 'http://' and 'mailto:' tags,
also please do test them out prior to using them.
-
Some
mail programs tend to break down long affiliate URL’s and I have
seen ads even in big league ezines with non clickable links. So if
you have a long link you may consider using some kind of redirection
service
PHP LINK Cloaker - Cloaks Affiliate Links and Tracks Clicks.
-
Be
prepared. If you are giving an auto-responder address, make sure
your auto-response is set, ready and working. If you are giving out
a press release – be prepared to deal with any queries and the
media; Be sure your sales page is ready and you are set to deliver
on orders as soon as they arrive.
-
Be
your own 'first customer' and test out your response. Make sure it
is perfect in every sense.
-
If
you are advertising through articles, make sure your resource box
includes a clickable link or mailto address. Also if you are posting
this to various article directories that require an introductory
paragraph... make sure you write up a sizzler, don’t just let it
fill up with the first words of your article...this is a blooper
even seasoned authors are making.
-
Just
before the run date, check your website and check everything is in
order.
-
Before
any major advertising make sure your webhost is capable of handling
the large volume of visitors. I have seen too many websites with the
message ‘website offline because it has exhausted bandwidth limits’.
-
Test
your ads in low cost ventures before going for the big league.
-
Advertise
to targeted audiences.
-
Make
your ads powerful, hypnotic, at the same time believable, realistic
with down to earth honesty shining through.
-
Always
use the people angle in writing up your ads, "What's in it for
your audience approach". This applies equally well to your
profile ads, articles, site summaries, press release or any write up
that is going to serve as your ad.
-
Be
prepared to beat your own drums...Tell them how good your product is
,how well liked, how many times published or appreciated etc., don’t
be modest here. But keep it believable, provable... don’t step
into hype.
-
To
save time, write and save your ad templates and save them in an ‘ads
file’. So when needed you just need to copy and paste. Here
besides the usual 5 line 60 character ad, you may also prepare your
40 word ad, 100 word profile, a solo ad, an article resource box or
others as required.
I
hope these precautions help make your online advertising a purely
profitable experience.
How to Write an Ad and Manage Advertising Campaign
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Copyright (C) Shahnaz
Rauf Articles at
http://www.snzeport.com
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